Privacy Policy
This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from https://furtide.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also gather information about the web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically-collected data as “Device Information.”
Technologies Used for Collecting Device Information:
- Cookies: Data files placed on your device or computer that may include an anonymous unique identifier. For more information, visit http://www.allaboutcookies.org.
- Log Files: Track actions on the Site and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, Pixels: Electronic files that record browsing behavior on the Site.
When you make a purchase or attempt to make a purchase, we collect information such as your name, billing address, shipping address, payment details (e.g., credit card numbers), email address, and phone number. We refer to this data as “Order Information.”
“Personal Information” includes both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information we collect to:
- Process and fulfill your orders (including payment processing, shipping, and sending invoices or order confirmations).
- Communicate with you.
- Screen orders for potential fraud or risk.
- Provide you with information or marketing materials related to our products or services (aligned with your preferences).
We use Device Information to:
- Screen for fraud or risk (e.g., by analyzing IP addresses).
- Improve and optimize our Site (e.g., to understand customer behavior and assess the success of marketing campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties to assist us in processing and optimizing your shopping experience. Examples include:
- Shopify: Powers our online store. Learn more about Shopify’s privacy practices here: https://www.shopify.com/legal/privacy.
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Google Analytics: Helps us understand customer interactions with the Site. Learn more about how Google uses your information here: https://www.google.com/intl/en/policies/privacy/.
Opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share Personal Information to comply with legal obligations, such as responding to subpoenas or lawful information requests, or to protect our rights.
Behavioral Advertising
We use your Personal Information to deliver targeted advertisements and marketing communications. For more information about targeted advertising, visit the NAI’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
To opt-out of targeted advertising:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also visit the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.
Do Not Track
We do not alter our Site’s data collection practices when receiving “Do Not Track” signals from browsers.
Your Rights
If you are a European resident, you have the right to:
- Access the personal data we hold about you.
- Request corrections, updates, or deletions of your information.
To exercise these rights, contact us using the details below.
Additionally, note that your information will be transferred outside Europe, including to Canada and the United States, for processing related to fulfilling contracts or pursuing legitimate business interests.
Data Retention
We retain Order Information for our records unless you request its deletion.
Changes to the Policy
This privacy policy may be updated periodically to reflect changes in practices or legal and regulatory requirements.
Minors
The Site is not intended for individuals under 16 years of age.
Contact Us
For more information about our privacy practices or to make a complaint, contact us at service@furtiede.com.